Optimizing Video For Search Engines
If you use video on your Web site or blog you should optimize for search engines just as you do for textual content.
One of the ways to optimize video is to create a customized video player widget for your Web site or blog audience. The key to video search optimization is video sharing.
Create a video site map and build a page for each video. Optimize the page using title tags and link from your index page to your video page. Use a constant video description and title across all sites.
Getting other people to embed your video into their blog or Web site can really prove valuable.
Sending an email to video search engines can help you get added to their crawl queues.
Track how well received your video is using analytics. Do testing to find out what videos receive a positive response and to determine where to place links to your video from your index page.
Title the video with something that is relevant and use rss/mrss.
Do not use tag spam, flash only and dynamic players. Stay away from pop up players as well.
Video search is popular and video is a good way to build your brand and mange your online reputation.
August 29th, 2008 at 10:08 pm
Thanks for the tips, but biggest problem for me would be to make customized player, which is i think essential for branding. But, i guess, that isn’t problem for big players.
September 10th, 2008 at 7:49 pm
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September 10th, 2008 at 8:03 pm
Tag spam is the worst of it’s kind. A cluster of nonsensical words at the bottom of a webpages makes me hit the “back” button with extreme annoyance. I also agree with you about using pop up players – they are HORRIBLE and unattractive!
September 25th, 2008 at 12:12 pm
Thanks big for a post. Do not prompt what at you e-mail? Is pair questions. P.S. Your constant reader from Russia.
November 2nd, 2008 at 5:40 am
Thanks for sharing with everyone tips! I didn’t know you could optimize videos..