New Portal Gives Social Network Users The Power

A Brazilian based start-up called Power.com has launched its portal in the United States and allows social network users to connect to multiple profiles without having to navigate from site to site.


Users can join by registering their social profiles at Power.com. Their Power start page displays all of their friends, messages, and content from all their social networks in one place.


Once users log on to Power.com, they are automatically logged on to all the social networks they are members of. Power.com currently supports users on Facebook, MySpace, Hi5, MSN Messenger, Orkut, and YouTube.


In the future Power says it will support LinkedIN, Twitter, Flickr, Hotmail, Yahoo, Gmail, AOL, Skype and other email accounts.


The company says it currently has about 5 million users. It had a stealth launch in Latin America and India in the past year. It says users arrived organically after seeing their friends using Power.com.


“Today many people have multiple social network, email and IM accounts,” said Steve Vachani, CEO of Power.com. “Power synchronizes their friends, messages, photos, updates, and everything they care about. We’re taking down the boundaries between social sites, so users can keep in touch, and even synchronize friends and photos automatically. We call this Social Inter-networking.”


Power says it was able to attract 5 million registered users because of messaging. According to the company,” The historic analogy is Hotmail, which grew to be the world’s largest Internet service with over 500 million users by promoting itself at the bottom of each email its users sent.


“Power users are sending millions of inter-networked messages every day, across all social networks, email, and instant messengers. Like Hotmail, each Power Messenger message promotes Power.com.”