Google Rolls Out SEO Starter Guide

Google has launched a Search Engine Optimization Starter Guide that goes beyond its Webmaster Help Group.


Google says its new starter guide cover about a dozen areas that webmasters might want to consider optimizing.


The Webmaster Central Blog provides more details. “We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types.”


“Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.”


Google has also launched a Search-based Keyword Tool that allows you to view what keywords you may be failing to optimize for.


The Inside Adwords Blog explains. “Here’s the scoop: you know that the Google search engine starts with searches conducted by users and helps them find relevant pages. But for keyword targeting, what you want is a tool that goes in the opposite direction by starting with your pages and identifying keywords that potential customers are searching on to find your products or services.”


“The Search-based Keyword Tool does exactly this, leveraging search query data relevant to your website’s content. In other words, this new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.”