Google Launches Site On Yahoo Ad Deal

Google has launched a Web site that explains in detail the terms of its advertising deal with Yahoo.


The site is filled with information surrounding the advertising relationship between Google and Yahoo. It is organized into five categories, which includes subcategories on specific aspects of the partnership.


Under the “Facts about the deal” Google has a link to its voluntary delay for regulators and a link about its agreement to provide ad technology to Yahoo.


There is a section titled “What people are saying” with the subjects such as advertisers, publishers and ad agencies, Microsoft’s criticism of the deal, and why the deal should not be feared.


In the section “What the deal means for advertisers” Google addresses what it means for advertisers, the impact on ad prices and how auctions set ad prices.


Under “Why the deal is good for competition” the company explains the impact on competition along with two videos of testimony before congress and Senate testimony on the deal in a pdf file.


The information on the site is comprehensive and should be able to answer any questions someone may have about the Google/Yahoo ad deal.