Just over half (51%) of mobile phone users access content using their mobile phone on a weekly basis, according to a new study by Magid Associates.
Mobile content consumers spend about the same amount of time with content (39 minutes) as the average user does texting (38 minutes) or talking on their mobile phone (44 minutes).
Mobile [...]
comScore has released its monthly analysis of U.S. consumer activity at the most popular online properties for March 2009.
The month saw the obsession with “tweeting” gain momentum as Twitter more than doubled its visitor base, ranking as the top-gaining property for the month.
“Twitter has certainly become an Internet phenomenon over the past few months, [...]
Microsoft CEO, Steve Ballmer, and Yahoo CEO Carol Bartz were in renewed discussions last week about a potential search advertising partnership.
According to reports the discussions ranged from Microsoft managing Yahoo’s search advertising business to Yahoo running both companies display-advertising business.
This time the negotiations were not about Microsoft making a bid to purchase all of Yahoo [...]
U.S. mobile advertising revenues are on track to grow to $3.1 billion in 2013, form $160 million in 2008, representing a compound annual growth rate (CAGR) of 81.2 percent, according to a new report from the Kelsey Group.
During the same period, the firm forecasts mobile local search advertising revenues will increase from $20 million to [...]
The number of mobile game downloaders grew from 17 percent from November 2007 to November 2008, when 8.5 million people, or 3.8 percent of mobile subscribers, downloaded a game to their mobile device, according to comScore.
“The rapid growth in smartphone adoption in the United States has provided a boost for mobile gaming, as 34 percent [...]
