Most marketers are still in the early phases of adopting and measuring social media, according to a survey by the Marketing Executives Networking Group (MENG). The survey found that 67 percent of respondents consider themselves beginners at using social media for marketing purposes. Additionally, more than 87 percent said they are not regularly measuring the [...]
More major financial service companies are embracing social media according to a new report from market research firm, Corporate Insight. The report found that 15 percent of the firms have added significant social media features to their online platforms in 2008, and 70 percent have developed online communities. “Two years ago, very few financial services [...]
MySpace and HP have announced plans to integrate HP printing technology across multiple areas on MySpace, including all photo sections. The partnership is an effort to improve the MySpace experience and allow users to print the photo sections, personal profile, blog entries, comments and messages from their profiles and share them offline. “Sharing and storing [...]
Ad- supported social networks will make up most of the revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research. The report says that the total value of the UGC market, consisting of social networking, dating and personal content delivery (PCD) services will increase from $1.1 billion [...]
There have been times when I used to be a Digg poweruser. I had almost a thousand of mutual friends there, I was digging their stories as often as I could and in exchange, they were digging my submissions and thus bringing me a decent traffic. However, Digg is no longer what it used to be. Too many users and too much of a low quality content. It doesn’t matter how good your content is. It just matters how many anonymous friends you have (most of them you’ve never spoken with) mechanically digging your submissions without even reading them. As a result, most of a digg traffic you receive is useless. [...]
