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Businesses Need To Monetize Web 2.0

An increasing variety of companies are seeing their business models change as communication services, information and entertainment content moves online.

For many telecom service providers and media companies, organizational survival is at stake, according to In-Stat’s new report, “Monetizing the Internet: Using Web 2.0 Business Models.”

Businesses must do more than just adding functions, such as links [...]

ROI On Social Media Marketing

The globe’s best organizations understand and actively use social media to drive holistic marketing efforts and reach consumers who are participating in social media, according to a new survey by Aberdeen Research and Visible Technologies.

The survey found that the most successful organizations have tools and strategies in place to help drive marketing return on investment [...]

Brands Using Social Media To Attract Loyalty

A fifth of people look for ways to find out what an advertiser has to offer via its social networking profile, according to a new study conducted by MySpace and digital agency Jam.

“MySpace has a rich history in creating innovative and relevant advertising solutions for brands, we hope that with this research we can further [...]

New Social Media Search Tool To Get You Talking

A new social media search tool has recently launched in public beta called WhosTalkin.

The tools creator, Joe Hall says the new tool is, “a social media search tool that allows users to search for conversations surrounding topics that they care most about.”

The service distinguishes itself from other similar tools by aggregating results from over 60 [...]

Forty Million Americans Contribute To Social Networks

People are spending more of their online time communicating and social networking sites are helping to drive this trend according to a new report from Netpop Research.

Forty million Americans with broadband connections now contribute regularly on social networking sites. The majority (76%) of broadband users are active contributors online via social media.

Among social network users [...]

New Portal Gives Social Network Users The Power

A Brazilian based start-up called Power.com has launched its portal in the United States and allows social network users to connect to multiple profiles without having to navigate from site to site.

Users can join by registering their social profiles at Power.com. Their Power start page displays all of their friends, messages, and content from all [...]