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Using Social Media To Reach New Car Buyers

Social networking sites, such as Facebook, have a greater reach among new-vehicle prospects than search engines or portals, according to a new report from J.D. Power and Associates. Automotive marketers that establish a presence on social networking sites can be effective at finding and targeting new- vehicle buyers. Using tactics such as creating profiles or […]

Social Networkers In Russia Globe’s Most Engaged

People in Russia are big fans of social networking, in fact they are the most engaged users in the world, according to a new study from comScore. The study found social networking users in Russia spend 6.6 hours and view 1,307 pages per visitor per month. Of the 1.1 billion people age 15 and older […]

Facebook Sees 700 Percent Increase In Growth

In the U.S. the total minutes spent on social networking sites has increased 83 percent year-over-year, according to a new report from Nielsen Online. Total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, making it the No. 1 social networking […]

Facebook Gets $200 Million In Funding

Facebook has landed a $200 million investment from Digital Sky Technologies (DST), an Internet investment group with significant stakes in Eastern European and Russian Internet businesses. The investment in Facebook is in exchange for preferred stock, representing a 1.96 percent equity stake at a $10 billion valuation. “This investment demonstrates Facebook’s ongoing success at creating […]

Google Launches New Search Tools

Google has introduced new tools that aim to make users search results more focused and organized. One of the new features is called “Search Options” which are a collection of tools that allow users to control search results and generate different views to find the information they need faster. When doing a search on the […]

BBB Warns Of Social Networking Ad Scams

The Better Business Bureau is advising social network users to read the fine print when responding to ads on Facebook or other social networking sites. Ads for weight loss products, work-at-home opportunities and offers for “free” computers can cost users more than they bargained for. According to Nielsen Online, social networking sites were more popular […]