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In my previous entry I have posted a list of the most important SEO tips for small business owners and starting webmasters. However, it would be appropriate to mention the other side of the coin, too. There are many SEO myths and mistakes around the Web and often it is difficult to determine whether certain technique really does work or it is just one of many common myths. Some of these myths are at least partially based in reality but there is a lot of crazy ones that are just plain fantasy. [...]

Smaller businessmen and webmasters are growing more and more aware that it is crucial to implement at least fundamental principles of search engine optimization in order to be successful on the Web. Most of the time they feel so sure of their skills and knowledge that they won’t even consult their SEO strategy with SEO experts and professionals that have been active in the industry for years. As a result, I see numerous websites striving for proper search engine optimization without a neccessary SEO knowledge. These efforts fail due to misunderstood or incorrectly adopted SEO tactics and strategies. [...]

Keywords and keyword phrases are what an average potential customer uses on a search engine to look for a product, service or just a content that a website provides. There are several factors that make up a SEM (i.e. Search Engine Marketing). First, you must have a quality website with a plenty of unique relevant content. Other aspects are submitting the website to search engines and optimizing the content (see On Page SEO), interlinking websites and possibly the most important factor – choosing the right keywords. [...]

While browsing my favorite webmaster forums (Digital Point, Namepros and others), I have noticed many people asking whether a domain extension (also called a TLD – i.e. top-level-domain) does matter and especially whether it has any effect on search engine rankings. I have been quite surprised by an amount of misinformation and myths flowing around. Moreover, there isn’t really much of credible information on this matter on the Internet and that is why I am writing this article. [...]

Wordpress permalinks are the permanent URLs to weblog posts, categories and such. The URL to each post should be permanent and never change – hence permalink. They are used by other peope as well as by search engines to link to your posts. One of the most important factors for SEO (see SEO Explained) is the URL. If your post’s URL contains relevant keywords, your post will naturally rank better. Wordpress default permalinks will work flawlessly in all server environments. However, they contain no keywords and thus are very bad for SEO. Fortunately, Wordpress offers almost unlimited possibilities to modify your blog’s permalinks. Just log in and go to Settings – Permalinks. [...]

On Page SEO or On Page search engine optimization deals exclusively with the content of your website. On Page SEO refers to optimizing the text and content within your website in order to make it as search engine friendly as possible. That includes making sure that your targeted keywords are present in your content in an adequate extent as well as distributing them properly. [...]