Brands Using Social Media To Attract Loyalty

A fifth of people look for ways to find out what an advertiser has to offer via its social networking profile, according to a new study conducted by MySpace and digital agency Jam.


“MySpace has a rich history in creating innovative and relevant advertising solutions for brands, we hope that with this research we can further develop that dialogue and help brands to maximize the return on their social media investment,” said Nick Reid, head of sales at MySpace UK.


The study examined users engagement levels, finding that 34 percent of user have communicated with brands via instant messaging and 24 percent have texted advertisers details to others. The survey found that chat rooms and blogs were also important types of communication for advertisers, with positive feedback spreading fast by consumers word of mouth.


“This research proves that consumers actually do want to interact with brands in social media, and have no qualms about passing branded content onto friends, as long as it’s executed with them in mind,” said Amy Kean, senior PR and marketing manager at IAB UK.


“It’s important not to make the assumption that people will automatically engage with you online, even if you’re a well love brand- give them something interesting to read or play with, and even offer them stuff for free if you want t to get people talking about you in a positive way.”